QDOBA
NATIONAL AVOCADO DAY
ROLE: WRITER / ART DIRECTOR
July 31 is National Avocado Day. Each year to celebrate, Chipotle gives out free guac...and it blows up the internet. Meanwhile, QDOBA offers free guac on all entrees, all 365 days of the year. To playfully troll Chipotle on this, we delivered 1,616 lbs. of avocados to their flagship store in Denver on National Avocado Day, to get our message out. We even brought home a Shorty Award.
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SHORTY AWARDS WINNER - BEST REAL-TIME SOCIAL RESPONSE
PRESS
THE SHORTY AWARDS
CNBC
ADAGE
YAHOO
CCOs - Scott Harris, Christian Jacobsen
CD - Lixaida Lorenzo
ACDs - Jordan Lee Rich, Adam Wagner
Creatives - Leslie Lechner, Kristi Hughes
Brand Director - Maddie Cadigan
Sr. Community Manager - Michael Chiem
Project Manager - Peanut Adams